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An inclusive sexual education app

Product design



Background Information

Background Information

Background Information

Background Information

Background Information

Inclusive sexual education should include information for all students about sexual orientation and gender identity, taking into account the needs of LGBTQ+ students. YouMe is an inclusive sexual education app that aims to teach sexual education topics through gamification elements by allowing users to learn, apply, and discover. YouMe is an academic project created as an Interface Design course (IAT 334) at Simon Fraser University's School of Interactive Arts & Technology. In 2019, the project was nominated and a finalist for a Vancouver UX Award for the UX by Students category. My role consisted of branding, UX design, and character design within this project.


YouMe focuses on making sexual education inclusive to suit the needs of all types of students, especially students within the LGBTQ+ community. Required in all North American schools, a curriculum around sexual education is taught in all schools, specifically at the high school level.

Although sexual education is a vital topic needed in the school curriculum, most of its content caters to heterosexual relationships/interactions. Although necessary, schools can provide a biased form of education, affecting the youth's quality of education. Part of our research looked into current school curriculums around sex education. Despite more updated information on what teachers should teach students, we still found a lack of acknowledgement of the LGBTQ+ community. We felt that sexual education should recognize different students' needs and provide a comfortable space for individuals without judgement. We also wanted to give more awareness to sexual identity and orientation topics to help destigmatize such issues and encourage others to avoid making assumptions through this project.


Our research found that, in general, young individuals learn about sexual education through online resources that may not be entirely accurate and sufficient. Therefore, it was crucial to provide a safe space for these individuals to receive the proper information and support around sex.

We also found that the current sexual education curriculum in many countries, such as Canada and the USA, lacks information tailored to fit LGBTQ+ youth's needs.


The main goals for YouMe were as follows:

  • Bridge the gap between underrepresented groups and sexual education
  • Create a personal and private learning experience for all learners
  • Encourage individuals to feel more comfortable about talking about sex and sexual health
  • Provide valuable and reliable sources for users to learn



Our initial exploratory research uncovered that our target audience was teenagers, particularly teenagers like our persona Aleks, a part of the LGBTQ+ community. These personas helped guide our selection of research participants in our user testing component.

Because our application's primary goal was to educate the youth, we did incorporate more working features within that scope to understand better how we could refine our final product concerning achieving our primary goal. As a result, we made the parents' persona our secondary persona as they have more involvement with how their teenager learns about sexual education.

Also, we set out to create a journey map to map out the experience our target audience would experience. This journey map explores the app's learning modules and plays through its first lesson.

Wireframes & user flows

Then, we set out our audience personas and user journey maps. We entered the stage of wireframing and uncovering as many possible user flows as possible to uncover the optimal user experience for our app.

User testing

After rough wireframing and creating higher fidelity wireframes, our team wanted to put our workflows to the test and began our user testing phase. We conducted eight user tests to explore participants' overall experience and opinions of the app. Of this group, two users were between the ages of 12 and 17, four were over 18, and two were parents over 40. Each participant tested the app on their mobile phone and completed a series of tasks. Upon completing tasks, participants were then asked to explore the app without any guidance. Throughout the test, participants were encouraged to voice any questions or concerns they may have.

During testing, some of the issues brought to our attention included credibility concerns, lack of indication of the upcoming quizzes, concerns about the discover page, and the badges and reward system.

After completing our usability testing and reviewing the feedback, our team aimed to address these issues by:

  • Increasing our credibility amongst our audience by affiliating with a credible sexual education resource
  • Providing more insight into the purpose of the Discover Page and refine the overall tone of the page
  • Providing clarity around the reward system as well as the purpose of the badges and how to achieve them
  • Establishing a clear workflow within our learning modules and our method of navigation

Final outcome

After intensive work refining our initial ideas and wireframes, our team produced a functioning prototype of our app using Figma. We considered our audience and pulled on elements of gamification and brand personas to create a fun and inclusive app within this process. The app consisted of three core elements learning sexual education topics, applying what they learn through easy and interactive quizzes, and discovering new articles and games to further their knowledge.

Concluding thoughts

YouMe started as many ideas and came together to become a project I am incredibly proud of. If I had the opportunity to go back to this project, I would love to further the app's learning component and consider the different learning styles people may have. Moreover, pushing the gamification elements within this app to make it a more cohesive and fun experience for users would be another thing I would like to work on. Overall, I'm very grateful to have had the opportunity to work on this project. I learned a lot about what UX design truly is and how to be empathetic with my work. This project has also given me a lot of confidence to continue to push my crazy ideas and challenging topics that may not always be comfortable ones to talk about.