While taking an Interface Design course (IAT 334) at Simon Fraser University, I worked on a project that required a teammate and me to create a new feature for an existing mobile application. The app we worked on was Clue, a menstrual tracking application.
The purpose of this feature design project was to put our critical thinking skills to the test to create something that would create added value to an existing product in the market. After conducting an in-depth review of Clue's entire app and leading a handful of think-aloud tests, we quickly uncovered that though Clue was functional, its features did not necessarily add any additional value to its users. In other words, Clue's current interface did not stand out in comparison to its competitors.
With the information found in our initial exploratory research and think-aloud tests, we found that there were several potential directions we could take to improve Clue's overall user interface. However, upon further inspection, we realized that Clue's symptom analysis feature was the most probable area to improve. The feature did not add any value to its users as most were confused about what the information they were reading meant. Furthermore, during the think-aloud test, users mentioned how they wanted more information on maintaining their menstrual health and how to apply the data Clue was currently providing them within their everyday lives. While researching, we also noticed that Clue's desktop website housed a library of articles that could be of value for users, further playing into how Clue can promote overall better menstrual health.
Our target audience for this enhanced analysis feature was beginner users of Clue. We found that such users are most interested in learning more about their menstrual health to ensure that they are healthy.
After carefully ideating, my teammate and I created an improved analysis feature that could be seamlessly integrated onto Clue's platform. The feature itself would have multiple access points, making it easy to access and provides users with easy-to-understand insights about their menstrual health. To take the idea a step further, we also integrated Clue's articles into this feature for users interested in learning more about current symptoms they may be experiencing. Overall, this feature allowed our team to provide users with what they wanted and provide Clue with a new tool achieving their primary goal of promoting better menstrual health.
This feature design project was my first taste in the formal process of UX design. Through this project, I felt that I got a more realistic view of how product managers and UX designers alike need to ideate to improve upon their products continuously. If I were to revisit this project, I would love to continue to improve upon the enhanced analysis feature and further push what could be done with user's data on the platform to create more personalized user experiences.